Cognaize’s mission is to build artificially intelligent machines that will process the world’s financial data without any human interaction. Indigo’s main goal was to show how great the purpose of this new startup was. That is why we chose to make an exciting and bright design that will be very catchy. By naming “cognaize” we had a goal of underlining the main purpose of the startup so we combined the words “cognize” and “ai” (which stands for Artificial Intelligence). By using neon colors we wanted to give people a sense of a new generation and the future that is coming right now. For the logo, we took cognaize’s “C” and added “AI” as if for the company machines are an inseparable part of the goal.