Fundastisch, a start-up from Germany, presents a new platform that deals with funding based on blockchain technology. The first challenge of our team was to come up with naming that would not only be catchy and easy to spell and remember, but also one that was available as a .com domain. We chose to combine the word “fund” and the German word “Fantastisch” (which translates as fantastic) to best reflect its field of activity and perfectionism in all. The visual identity for the branding was created to portray its bold statement through the use of bright neon colors, minimalistic design and clear graphics.