Futuris Architects is one of the most pioneering and innovative architectural studios in Armenia. Futuris’ approach to architecture and interior design revolves around radical forms, distinctive shapes and unique overall aesthetics of buildings, rooms and all the auxiliary space involved. In order to reflect such an approach to work, we chose to use a cube as logo base, for its versatility as a design shape. We believe it is the most practical shape that could simultaneously represent both exterior and interior elements, whilst maintaining a minimalistic feel. Futuris Architects initials are also incorporated into the cubic logo as a final personalising touch.