As the Armenian legend goes, king Artashes took on any fight and war with his horse Sevuk, Blackie in Armenian. When Sevuk drowned while crossing a river, the king was so outraged that he had the river drained. Armenian Wine Company has decided to honor Sevuk’s brave and noble character by turning it into a marketing icon for the packaging of their wine bottles.
The task of our team was to visualize the company’s idea in the most honorable way possible. We chose to portray the horse in watercolor, which would allow its strong and dynamic character to stand out. The illustration was made in black and white in order to illuminate any distractions and concentrate the eye on the horse alone. The choice of the emphasis on black in the illustration, logo and photo shoot was also made to go around the theme of Sevuk’s name. Our designers also made sure to add an accent on the letter “U” in the logotype to make sure we would achieve the correct pronunciation both in Armenia and worldwide.